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Alejandra Rocío Martínez Sánchez, graduated in Advertising and Public Relations Degree from the University of Murcia, has won the Digital Communication Research Award that convenes the Master in Strategy and Digital Creativity of the Autonomous University of Barcelona, ​​a contest that recognizes the best final degree project in Digital Communication.
The work of Alejandra Rocío Martínez is titled Mouth to Mouth Marketing in Fashion and Beauty Youtubers and was directed by the UMU professor Manuela López.
The research analyzes the behavior of the ten YouTube channels of fashion and beauty with more followers in relation to their content and the advertising they make in their videos.
Among the conclusions of his work is the fact that in most of the cases analyzed, the marketing of products in the videos is hidden and not clearly identified as advertising.
Source: Universidad de Murcia
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