Portal de Murcia
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The Councilor for Urban Planning, Environment, Water and Vegetable Garden, Antonio Navarro, presents the initiative 'On the SIN road (also by bicycle)', together with Cristina de Aguirre, head of social affairs at Cerveceros de España.
This campaign, which has already been carried out in León, A Coruña, Bilbao, Valladolid and Zaragoza, aims to raise awareness among the population about the incompatibility between alcohol and driving in any displacement on wheels.
Users of bicycles that come to the bicycle collection points located in Santa Catalina, Santo Domingo and de la Merced squares, will be informed about the initiative and will receive an invitation to a beer without alcohol that can be enjoyed in the hotel rooms from the city.
They will be available all day today.
Brewers of Spain promotes for 18 years the campaign 'On the road, beer without', an initiative that reminds that at the wheel, not even a moderate consumption can be considered responsible.
"Murcia is a city prepared for cyclists, more and more, citizens are betting on traveling by bicycle, so we have to remember that alcohol consumption also affects them, since it is a means of transport that has to be used with responsibility, driving and alcohol are incompatible "highlighted Antonio Navarro.
More than 14% of the beer consumption made by the Spanish is alcohol-free
The latest Bicycle Barometer in Spain 2017 prepared by the Network of Cities for the Bicycle and the General Directorate of Traffic indicates that almost half of Spaniards (around 19 million) use the bicycle frequently as a means of transport and approximately a quarter of the total, he does it daily.
Spain is the first producer and consumer country of non-alcoholic beer in the European Union.
Specifically, more than 14% of the beer consumption made by the Spaniards is of the non-alcoholic variety and 33% of the habitual consumers of beer have taken the non-alcoholic variety out of their home at some time.
Cerveceros de España is the entity that represents in our country since 1922 almost all beer production in Spain.
This association was founded by the brewing companies that produce the main brands in Spain;
to which are already adding new brewing companies distributed throughout the national territory.
Source: Ayuntamiento de Murcia
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