Portal de Murcia
www.portaldemurcia.com
awareness on the importance of keeping the public street clean] This campaign, promoted by the City of Murcia and Ferrovial Services, aims to raise awareness about the importance of recycling or throwing trash properly to wastebaskets |
Under the slogan 'You choose how you want them to see you!', The new campaign of street awareness that seeks the collaboration of citizens so that between all, respect and comply with the basic rules on cleanliness starts.
To this end, the City of Murcia, through the Department of Infrastructure, Public Works and Services directed by Rebeca Pérez, and Ferrovial Services today launched an initiative that seeks to raise awareness that keeping the city clean is the responsibility of everybody.
This campaign, which is also aimed at the districts of the municipality, is an extension of the famous advertisement of 'Do not be Marrano', which was born in 2015.
'You choose how you want them to see you!'
is the slogan of the campaign that
explains, with a wink of humor, the care and responsibility that each citizen must have to keep the public street clean.
The image represents various citizens throwing garbage on the ground, which create a shadow with the pig icon of the campaign 'Do not be Marrano'.
"The aim of this new slogan is to influence the need to continue adopting attitudes of commitment, guaranteeing a public space in perfect conditions, which commits both the City Council and the citizen.In summer there are many parties in neighborhoods and districts for what is It is necessary to insist on the message ", said Councilwoman Rebeca Pérez.
Other campaigns of the City of Murcia
Campaigns such as 'There are still a few but notice a lot' have continued to emphasize the residents of the municipality through different actions, who have committed to cleaning their districts and have internalized as an important action commitment to their neighborhood.
The campaign ¡Espapila!
encourages Murcia to recycle batteries and batteries correctly.
The famous campaign of 'Do not be Marrano' has also gained prominence and its message has permeated all Murcia.
"It is everyone's responsibility to keep the city clean, the objective of these campaigns is to involve citizens in the care and cleaning of their neighborhoods with habits that favor the correct removal of waste," said Rebeca Pérez.
According to the results of a recent citizen survey on street cleaning, the success of awareness campaigns has been assessed with 8.4 out of 10.
In addition, 'Do not be Marrano' has been awarded this year in Publifestival, the International Festival of Social Advertising, in three of its categories, 'Better effectiveness in integrated campaign', 'Better originality in advertising campaign' and 'Better creativity in social event' '
"Thus, the City of Murcia and Ferrovial Services again bet on a courageous message that encourages pedestrians to be more careful with their streets and the environment, otherwise, can be chased by the shadow of the pig, in a humorous "added Rebeca Pérez.
Source: Ayuntamiento de Murcia
Privacy policy
- Legal notice
- Cookies