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The graduation of the 2nd edition of the Master of Corporate Social Responsibility, Corporate Diplomacy and Sustainability and the 1st edition of the Master's Degree in Labor Relations Management, CSR and People Management took place yesterday at the Monastery of Los Jerónimos Temple at the UCAM.

Andrés Dulanto Scott, director of Digital Content and CSR in Agencia EFE and Nuria Fuentes Garcia-Lax, general director of Labor Relations and CSR of the Autonomous Community of Murcia have been the sponsors of the academic event.

"CSR is the tool to achieve the SDGs and the ultimate objective, create public-private partnerships, contribute to the remaining 16 can be a reality." This is one of the territories we have established this year, as well as the creation of social projects and spaces for dialogue and debate on CSR, "says Víctor Meseguer, director of the International Chair of RSC UCAM-APC (Port Authority of Cartagena).

The Master in CSR, Sustainability and Corporate Diplomacy has had 25 professionals and graduates, and the Master's Degree in Labor Relations Management and CSR has had 15 students.

In both training programs have had quality, HR and Communication managers of some of the most important companies in Murcia.

These two master's degrees address strategic and cross-cutting areas and competencies within companies and organizations, formed in an emerging profession, such as the DIRSE or Director of CSR, which was traditionally linked to the HR, communication and administration departments, and each time It is taking more strength within the business management and risk management.

The Chair's vision is to make CSR pedagogy.

Equally important that spreading and promoting the integration of Social Responsibility in organizations is to create social value through real projects and synergies.

As a result, two new strategic alliances have been signed with leading and innovative companies in its sector: the logistics, communication, branding and logistics consultancy Ecommerce Logic and AENOR, the leading entity for certification of management systems, products and services, and responsible for development and dissemination of UNE standards.

Ruth Hernández, director of Logic Ecommerce and Ángel Luis Sánchez Cerón, director of the Mediterranean Region of AENOR, have been part of the students of this edition.

The act was directed and presented by Estrella Núñez, Vice-Rector for Research of the UCAM.

After welcoming and presenting the meeting passed the word to Víctor Meseguer, who after the acknowledgments commented that "CSR has a lot to do with values ​​especially at a time when lies are growing everywhere".

He also wanted to address the students adding "All of you have left an indelible mark, you only have to call and you have us at the door because this does not end in this closing".

After Meseguer, Fermín Rol, General Director of the Port Authority of Cartagena, said that "the Port Authority of Cartagena brings together a multitude of public bodies and companies, which is why we are advocates of CSR and we support these principles of good practice "

"In spite of the technological advances, it is still the human capital that introduces value, and only with an adequate Personnel Management and CSR will business success be achieved", underlined José Daniel Martín, Director of the Master's Degree in Labor Relations Management , CSR and People Management.

After the imposition of scholarships to the graduates, the sponsors took part.

Andrés Dulanto Scott, sponsor of the Second Edition of the Master of Corporate Social Responsibility, Corporate Diplomacy and Sustainability spoke of the importance of external and internal communication of the RSC.

"CSR is not an intangible, but a very tangible element in companies The SDGs have made it possible to know what states and companies are doing in terms of sustainability." The media have a fundamental role in communicating and communicating. to make the CSR known, however the information must be analyzed and transmitted with rigor and knowledge ".

In addition, the journalist added that "companies that do not opt ​​for CSR are left out of the game and that although we live in a hyperconnected society, their workers are the best ambassadors of CSR, if companies do it well and disseminate it effectively in its environment is better than going out in a salmon-colored newspaper. "

Nuria Fuentes Garcia-Lax, godmother of the 1st Edition of the Master's Degree in Labor Relations Management, CSR and People Management, had more emotional intervention of the act that managed to convey the values ​​and essence of the two programs.

"For me, the best lesson of life is humanity, we must never forget that we work with people".

The director focused her message on the fact that the most important product, and the most complicated to manage, are people.

"If we want to create responsible leaders, we can not hurt people," he concluded.

Among the students of both master's degrees are executives from some of the most important companies in the Region.

Within the Master of CSR, Sustainability and Corporate Diplomacy has counted with students like Dolores Fernández Ayuso, responsible for the department of quality, environment and prevention of Primafrío;

Joaquín Azparren Irigoy, journalist of Onda Regional;

María del Mar Cámara Martínez, responsible for HR at STV;

Ruth Hernández González, director of Logic Ecommerce and Enriqueta Fernández Izquierdo, director of the HEFAME Foundation.

In the Labor Relations Directorate, CSR and People Management, the following stand out: María Jesús Mazanera Martínez, Caliche HR technician;

Ángel Luis Sánchez Cerón, director of the Mediterranean Region of AENOR;

Luis María Rabadán Zomeño, lawyer at the Sánchez y Rabadán office;

Carolina Bastida Martínez, Human Resources Director of LATBUS and Marta Garrido, HR Director of HIMOINSA.

About the Chair of Corporate Social Responsibility of the UCAM-APC

The International Chair of Corporate Social Responsibility UCAM was born with the aim of stimulating the concern for the promotion of CSR of companies, non-profit organizations, public administrations, professionals, students and society in general.

About Ecommerce Logic

Logic Ecommerce is a marketing consultancy 360 degrees real since it links marketing and communication with logistics and base the experience of purchase or service both nationally and internationally.

Source: UCAM