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José Ballesta signs with the mayor of the Ligurian capital, Marco Bussi, the agreement of intentions for the twinning between both cities.

Starting from the Mediterranean connection and a shared history of more than nine centuries, the twinning establishes a joint strategy with initiatives that will create new opportunities for business and growth between both capitals.

The mayor of Murcia, José Ballesta, and the mayor of the Italian city of Genoa, Marco Bussi, sign this afternoon in the Italian city the agreement of intentions for the twinning between both cities, strengthening historical ties of more than nine centuries between both cities and promoting new tourism and commercial joint projects.

Murcia and Genoa share, in addition to their privileged position in the Mediterranean, deep and historic ties that date back to the 12th century.

The agreement of intentions that is signed today for the subsequent twinning establishes a joint tourism and commercial strategy, with initiatives that will create new business opportunities and growth between both capitals.

Currently the City of Murcia maintains with the one of Genoa close bonds of cooperation in the matter of management and development of European programs.

Silk arrived in Murcia in the 12th century by the hand of the Genoese

In 1149, during the golden period of the reign of Ibn Mardanis, King Wolf, Genoa and Murcia signed their first agreement to favor the presence of Italian merchants, becoming the first pact that was signed in the Western Mediterranean.

These relationships are documented in the Municipal and Historical Archive of Murcia and even reflected by King Alfonso X the Wise himself in his famous Cantigas.

The Genoese were the first to bring silk to Murcia in the twelfth century, so they are considered within the history of Murcia as a "powerful minority integrated into Murcia society that structured the city's trade" and positioned Murcia in the international trade networks of the Western Mediterranean.

The Murcian coast was the only exit from Castile to the Mediterranean and as a result of the export from Genoa to Murcia, a fruitful relationship of export and economic prosperity was forged.

Thematic tour packages and business meetings

Starting from the Mediterranean connection and a shared history of more than nine centuries, twinning with Genoa involves strengthening the link between two cities to improve joint learning, tourism and business relations.

Within this territorial cooperation it will be possible to establish thematic tour packages that connect with the shared history between both cities, their people and culture, as well as the putting into operation of a system of joint tourist promotion, through a collaborative work between the main operators. tourism of both cities.

Business meetings and commercial visits in Murcia and Genoa are also planned with the presence of businessmen, investors, representatives of universities and technical personnel of the economic promotion area, to develop a network of relationships and commercial opportunities.

Leaders in European projects

At present, Murcia shares with the Ligurian capital more than a Mediterranean culture that frames its climate, landscape, gastronomy and ethnography, since both cities are leaders in the development of joint promotion actions in the European environment.

Murcia and Genoa are part of a common project, 'Urbact: interactive cities' for the promotion of citizen participation processes to improve urban governance and the development of marketing and tourism promotion actions, through the contents generated in social networks .

Within this project Murcia is a reference city through the Urban DNA initiative of Santa Eulalia (Murcia), whose intervention methodology has been exported to the rest of the partners that are part of the Urbact Interactive Cities network.

Within the framework of Eurocities, Genoa and Murcia are currently processing a joint leadership for the creation of the working group of interactive cities, focused on digital communication and citizen participation.

Source: Ayuntamiento de Murcia