Portal de Murcia
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The iPad and performance, the new General Law on Audiovisual Communication, and the production platform, have been some of the many issues addressed during the final day of the First Workshop of the Cross Platform Audiovisual Industry.
The event was closed at noon in the UCAM, and counted with the participation of the rector of the UCAM, Josefina Lozano Garcia, the rector of International Relations and Communication, Pablo Blesa, and the director of the Workshop, Angel Pablo Cano, and Digitalac director, Josefina Sanchez.
The Deputy Director of Studies, and Interactive Telematic Services Commission in the Telecommunications Market, Angel Garcia Castillejo, analyzed the impact of the new General Law on Audiovisual Communication, which entered into force on May 1, 2010.
Garcia said "we'll beat it by this Act to other European countries, thus having an independent authority for regulating the audiovisual sector for emissions statewide."
It has also outlined that "Audiovisual Communication Act creates the State Council of Audiovisual Media, which until now did not exist and thus supplies a serious democratic deficit that is now behind us."
On the other hand, Victor Lopez, the entertainment company Vodka Capital, Pocoyo animation producer, explained that the term 'entertainment brand' includes "contents that are born in a particular medium such as television, Internet, cinema, consoles and have the capacity to migrate to other 'windows' in order to have additional avenues of exploitation. "
Victor Lopez has argued that "it is necessary to capitalize on audiovisual products, and especially children, by which television channels they pay very little."
The deputy director of Children of the Web Content RTVE, Yago Fandino stressed that "in our case we RTVE, and we know that children will be the major users of the iPad.
Every time we look for more content that was generated considering all platforms, because as a public body, we have the obligation and the aspiration to reach all audiences, and through all possible access types.
Yago Fandiño stressed that the iPad is a 'window' that 'comes to Spain to stay ", and indeed has emphasized," pre-sales figures iPad in Spain have exceeded expectations. "
The General Director of Telefónica Multimedia, Eduardo Alonso, has stated that "user content has grown exponentially, there is an associated rise of 'YouTube phenomenon', but curiously, YouTube videos are mostly broadcast, which is why we are still before the 'beginning of change. "
When you can combine the very traditional content and implementation, consumption and the content business, is there real change actually occurred, a new environment. ".
This late afternoon, starting at 16.30 am in the Moneo building in Murcia (Belluga Cardinal Square), will be held several conferences related to digital television and Freeview, as well as an official closing ceremony at 18.00 am in the authorities will be present representing the Workshop held at the UCAM.
Source: UCAM
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