Portal de Murcia
www.portaldemurcia.com
Utilizing the presence of tourists from Congress to meet and be interested in the commercial offer of the city is the aim it pursues a new initiative sponsored by the Government with trade associations.
The tool will serve to bring participants in congresses and meetings will be retailing the "Card Congressman, whose implementation will be possible by an agreement signed this morning between the two sides.
In particular, the Mayor, Miguel Angel House, has signed four cooperation agreements with Jose Onate, president of the Merchants Association Barrio del Carmen, which comprises 75 stores, "Carmen Piñero, Triangle of Murcia, with 90 members; Antonio González, Centro de Murcia, which are part of 130 entrepreneurs, and Antonio Lopez of the Vistalegre Merchants Association, which has 65 members.
This is an initiative that will boost the promotion and marketing of the city within the meetings and convention market and its culture, gastronomy, leisure, etc.
At the same time, industry associations, bringing together some 360 establishments, retail trade can promote to visitors, especially among tourists arrived during a meeting.
Under the agreement, the Convention Bureau, under the City of Murcia-distributed to all conference participants the above card, which will contain the meeting to participate and the effective date.
Businesses, for their part, undertake to make a discount to those who submit the card.
The bonus will be negotiated case by case basis with business owners.
To distinguish which stores have joined the campaign must show in a visible place the plate.
For their part, prospective buyers will receive a map, along with the card, which will facilitate the Convention Bureau to find out where the shops are included in the initiative.
The card may be in force from the autumn.
This campaign is valid only for meetings and conferences in which collaborates Convention Bureau, responsible for coordinating the supply and demand of city services, preparation of technical reports, visits to the city, transport discounts, institutional and technical support to the organizers, delivering promotional materials and general information on Murcia.
146,000 tourists in 2009 Congress
Murcia has become an ideal destination for congresses.
Proof of this is that in 2009, 1,194 meetings held in Murcia, 18.5% more than last year, when 1,008 meetings took place.
Participants were also increased in this case 15%, exceeding the 146,000 tourists.
Source: Ayuntamiento de Murcia
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