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The Basketball Club Murcia, the hand of its Director General, Alejandro Gomez, and their Sales and Marketing Director, Jose Miguel Garrido, this morning (11:00 hours) at the Palacio de Deportes NISSAN SOVIS as Gold Partner the newly created Business Club basketball entity.

The agreement with Nissan covers one year, although there is willingness on both sides to continue, and, among other things, means that "15 or 20 days" are delivered to the concession itself more vehicle (the model will be the X -Trail) players, to explain the overall performance, since at the request of themselves are automatic and have a browser.

According to Alejandro Gómez, Director General of CB Murcia: "The first thing is that we are pleased that we think, a little meeting with how the market, there is a new era in sports sponsorship and we want to start especially with Nissan and the other companies, who then go forth, to enter a dynamic that is not as was formerly the subject of advertising, ie, roll up and just get everyone in and exploit synergies together an event such as a CBA basketball game do many more things that can be good for all these companies that are within the Business Club, for what we want is to have a business environment and synergies in the box. "

Then SOVIS NISSAN Manager, Juan José Fuentes, has said: "The new leadership of CB Murcia bring up the new project, which is interesting to see both sides and we get into it to make a collaboration, providing them with vehicles.

In principle, since we were last year and we see this year's draft in the campaign theme is more beautiful and interesting to us, so we enter it.

And, in the draft presented to us, Nissan is going to help us much in the field of marketing and advertising, as well as understand from the company that have to be with the sport, which is very important. "

Also, Jose Miguel Garrido, Commercial and Marketing Director of CB Murcia, noted that "one of the objectives of the new directive was to create a business meeting point about football in our Business Club, which we have created with this goal .

Of course, Nissan has come as a Gold Partner and therefore, with highest honors.

So now there is a link to mark it will be our official supplier of all that is the automotive sector of the club and we hope that this is the beginning of a fruitful relationship for both parties. "

In this sense, Garrido wanted to add that "we are working in different sectors in the Business Club to create this business meeting and closing as they are separate agreements, they will be promptly communicated."

"We are working hard and the fruit of that work will come the results," he concluded.

Source: CB Murcia