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Cross presents a course on cultural tourism with a conference that calls for expertise in both sectors (20/10/2009)

The Minister of Culture and Tourism, Pedro Alberto Cruz, yesterday gave a conference on 'Culture, tourism and experience', which opens with the course 'Cultural Tourism: Museums and Heritage' organized by the Centre for Museology, belonging to the counseling.

Cruz said in his paper-based tourism experience and a predominance of dynamic versus static, at the start of a course that hosts the Museo de Bellas Artes de Murcia and will continue on October 26, 1916 and November 30 , and 14 and December 18

The course aims to present the lines you are working on projects such as interpretation and museological heritage tourism destinations, managing tourism routes and schedules, tour management plans, innovative experiences tourism and the relationship between the Museums and Heritage.

The main objectives are to contribute to ongoing reflection, discussion and understanding of both the theme of cultural tourism and heritage and museums, promoting discussion and interest of the participants, and addressing the problems of this area from a of theoretical and practical.

The course will include examples from all over the country and Europe, and discuss ways to address sustainability and management approaches.

There will be opportunity to look at examples of cities and monuments declared World Heritage Site.

With regard to tourism, Cruz said that "it is urgent that the management of the tourist area is no longer merely a system of mediation of static values to become a production system of dynamic values, which leads to a continuous re-enactment existing values, and production of new ones that strengthen those already existing. "

He added that "we must abandon the idea that tourism policies are mere mediation strategies that contribute nothing to the values they promote, to understand that they try to 'production strategies' that incorporate a value added product, ie The value of experience, which will be reached based on several points.

The first is the need to build tourism policies incorporating the experience from its genesis, secondly, we must create structures for inter-action, and thirdly, we must see what is being done in Spain and the world , and join the network, providing unique ideas if possible, and finally a heritage rehabilitation, construction of infrastructure and creation of events. "

Cultural tourism is currently on the European continent, at least 6 percent of total annual tourism.

By the volume of capital that moves, this type of tourism is the most powerful, and is an important factor for growth and development of many geographic areas of the world.

Source: CARM

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