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Expert Conference on Strategic Communication UCAM, José Carlos Losada
Organizational Communication, a rising value for companies
The expert in Organizational Communication at the Faculty of Communication Sciences of the UCAM, José Carlos Losada, gave a presentation at the 2009 Masters in Organizational Communication from the Universidad Pontificia Bolivariana (UPB) of Medellin, entitled `The corporate image the communication strategy of the organization. "
Losada said that the UPB is considered one of the most prestigious universities in Colombia.
José Carlos Losada discussed during his speech the various communication tools available to internal and external organizations as well as the different manifestations of the phenomenon and communication applications, such as relations with the media, developing systems of events, experiences sense of fashion brands and food, the phenomenon of brand territory or crisis management mechanisms.
The communicator said the participation of many students, professionals, experts in strategic communication and global communication directors of major companies and institutions in Colombia.
Source: UCAM
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