Portal de Murcia
www.portaldemurcia.com
The Strategic Partner and Leader GOOGLE Spain Business teacher, Celia Villalobos, has lectured on the digital transformation of organzaciones
The Technological Institute of Murcia, UCAM, with SBS Business School Business School Spain, and the Regional Confederation of Organizations of Murcia, have held this afternoon at the headquarters of CROEM the day 'Murcia in Digital Transform !.
The purpose of it was to approach the participants-students, businessmen or people interesadas- the digital market, either through the management of new business or changing existing ones, based on the new trends that demand the digital economy .
In the opening ceremony have involved the managing partner of SBS, José Luis combed;
CROEM president, José María Albarracín, and the Strategic Partner and Leader GOOGLE Spain Business teacher, Celia Villalobos, who also gave the conference 'The digital transformation in organizations'.
To Celia Villalobos, it is a transformation that should affect all levels, "which creates the entire company," he noted, and added that there are still many that lack leap.
"In Murcia, as in Spain, more or less all SMEs are in flux."
About where this change is addressed, the Strategic Partner Leader Google has said that "some have to be transformed in order to sell more, others will have to adapt to streamline their processes."
They have also participated in the conference through a roundtable, Mary Benedict, responsible for the planning, development and monitoring of digital marketing strategy Hero Baby brand;
Belén López Ayuso, director of Computer Engineering UCAM;
Iñaki Tovar, consultant and trainer in online marketing;
Francisco Hernández, specialist market research, sociology, communication and marketing;
laverdad.es and chief editor, Victor Rodriguez.
It has also been present at the event ITM executive director, Juan Hernandez.
Source: UCAM
Privacy policy
- Legal notice
- Cookies