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The professors of the University of Murcia José Francisco Molina, Carolina López and Luis Angel Meroño study 15% of all European SMEs in order to meet its business model and see how they can create value for subsequently create a reference platform other SMEs to innovate and improve their results.
The research is part of the ENVISION project, funded by the H2020 Programme of the European Commission, formed by the University of Murcia and nine other European institutions.
According to José Francisco Molina, principal investigator of the project, 15% of SMEs in Europe involves a large volume of information.
"It is a challenge to work with many statistical data from different sources: primary, secondary and other qualitative studies," he explains.
Besides collecting documents, quantitative and qualitative data collected at different times throughout the 36 months that the project will be combined lasts.
Then "the information obtained will move to a platform that will serve SMEs wishing to create innovative business models," said Professor Molina, which ensures that this platform will bring together a compendium of information, close and close to reality of all professional fields.
While the applicability of this platform in legal terms is facing certain limits because each country has its rules, in terms of strategy and business model "be clearly defined stages that SMEs should follow to get a business model most innovative, "says Angel Luis Meroño, another member of the research team.
For his part, Professor Carolina Lopez points out that claim that the results achieved serve to encourage innovation and internationalization of companies in Murcia activity as well as to improve their business competitiveness.
To achieve emphasizes that "put special emphasis on family businesses and women entrepreneurs."
Source: Universidad de Murcia
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