Portal de Murcia
www.portaldemurcia.com
Murcia City Council continues to take important for the implementation of public bicycle rental system MUyBICI a reality in the coming months steps.
The Municipal Observatory of the Bicycle (OBM) held on Wednesday, February 4, the first meeting of the year to address, among other issues, the choice of the image that will identify public bicycle rental system MUyBICI.
The OMB had a total of eight proposals from seven companies murcianas advertising.
Among the criteria taken into account are: the logo was striking, attractive and easily recognizable, among others.
After viewing and comment on each of the proposals, they were discarding down to two, which were voted by members of the Observatory.
The winning proposal was the company liquid Advertising.
A clear, simple, easy proposition to recognize that combines the heart Coat of Murcia with the bike.
To create the symbol have been based on the "M" and "B", the maximum synthesis of silhouette of a bicycle and the most representative of the city of Murcia element: the heart of his coat.
The result has been a symbol that seamlessly integrates these elements and the result was a minimalist element, but extremely relevant, recognizable and distinctive.
The graph of MUyBICI not structured around a brand with fixed and immovable joints, has created a flexible and dynamic identity.
As for the font, it has become inspired bike paths, their parallel bands and movement when running the city, the streets and squares.
Source: Ayuntamiento de Murcia
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