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Bardají Caesar has spoken today about the Economy and Innovation, at the headquarters of the Instituto de Fomento de Murcia (INFO) within the Conference Market, Economics and Innovation in Food 2012, the UCAM
"Approaching the goal is not the same as getting it", as was stated this morning in the Auditorium of the Instituto de Fomento de Murcia (INFO) former Panrico Group Advisor, and CEO of Aladdin Capital, Caesar Bardají '.
The executive has pronounced the conference `Economy and Innovation ', in the framework of the Days Market, Economics and Innovation in Food 2012, promoted by the technology-based company of the UCAM, San Antonio Techologies.
Bardají stressed the importance of innovation in order to effect positive economic results, and claimed their importance in the overall management of the company.
Bardají Caesar explained in his speech any company that aspires to achieve a positive bottom line must perform a comprehensive management of innovation and incorporate it into their corporate culture and highlighted as an example of leadership in innovation, companies like Apple, Google, Samsung Pepsi or Tesco.
"Innovation must be present, either directly or implied in the organization. On the agenda of the chief executive, strategies, strategies and key decisions, and resource management. Innovation has to be present in the organizational culture, global business management, "he assured.
Bardají has ​​recommended reducing the complexity in the enterprise, and incorporate simplicity in organizational management, as prescribed to gain efficiency and competitiveness.
"The more complexity, higher costs. Less is more."
Source: UCAM
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