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The UCAM has hosted the conference 'Tourism policy in the Region of Murcia "in which they intervened the Director General of Tourism of the Region of Murcia, Enrique Ujaldón, along with the director of the Degree of Tourism UCAM You Ginesa Martinez , the director of the Office of Innovation of the Ministry of Culture and Tourism of the CARM, Jose Antonio Belmonte, and the director of the Office of Marketing of Tourist Murcia, Juan Angel Martinez.

The director of the Degree of Tourism UCAM You Ginesa Martinez, stressed that with this conference, "we intend that students know the reality of tourism in the region, so they can position themselves for the future."

In this regard, Vas Martinez noted that at present "we have innovative strategic plans for marketing and innovation, and future projects like the Paramount, the recovery of Marina de Cope project, and even the inauguration of the new airport at San Javier , all this will help the tourism sector in Murcia definitely off. "

For its part, the Director General of Tourism of the Region of Murcia, Enrique Ujaldón, explained that "we want to convey to the students of Tourism an optimistic message, and say that tourism in Murcia has present and future" that has affected Ujaldón "There is a niche job will be promoted, and for that, as a starting point, major changes are taking place both at the legislative level, such as increased business support, elimination of administrative barriers, as well as promoting investment, leading to the creation of jobs in the tourism sector. "

Moreover, the director of the Office of Innovation of the Ministry of Culture and Tourism of the CARM, Jose Antonio Belmonte, and the director of the Office of Marketing of the Region of Murcia, Juan Angel Martinez, have lectured, among other things on how to strengthen the strategic points of the region, the new tourism law, tourism communication campaigns, as well as proprietary technology developed by and for the regional tourism industry, and various regional tourism marketing platforms such as HERMES.

Source: UCAM