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"The consumer wants to try out old recipes, traditional products, which respect the environment," he assured the Director General of Conserve Italia, Angel Sanchez, during the conference that has given this afternoon in San Antonio Catholic University of Murcia ( UCAM), and in which he lectured on 'Innovation in mature markets supply.
Conserve Italia's experience '.
Notably, the act is framed in the Days Market, Economics and Innovation in Food 2012, organized by the company's technological base, UCAM, San Antonio Technologies.
The rapporteur has said in relation to current consumer needs in terms of market innovation, "there are a number of fundamental needs that are mostly naturalness, so they are functional products, products that provide or remove something, products such as sugar, no fat, no salt, with additional nutrients. "
Similarly, added as a third way "whatever is comfortable, making life easier for people, products ready for consumption," he highlighted, and has been identified as other important factor for the consumer the pleasure .
"The products we provide a pleasure to take them, are above the rest. All with a very important variable is the price"
In addition, Angel Sanchez has emerged as a driver of innovation of Conserve Italia, a company dedicated primarily to the sector of fruit juice, the tomato, vegetables and vegetables, and fruit in syrup, improving processes and products in order to give these qualities that are most valued by the consumer, "and do it before the rest," refined the speaker.
Source: UCAM
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