Portal de Murcia
www.portaldemurcia.com
Holy Week 2018 comes with different news.
The most outstanding is that, thanks to the new luminaires installed in the urban stretch of the river, each day the channel will be illuminated with the color of the brotherhood that procession on that day.
Councilor for Economic Promotion, Culture, and European Programs, Jesus Pacheco, stressed that "although Easter is one of our most traditional celebrations, we continue to include new features that make it more attractive for both Murcia and visitors" .
Thus, for the first time, the Evening of Mona will be celebrated in which more than 4,000 monas with egg will be distributed on Holy Thursday, starting at 6:00 p.m., in the Plaza de San Agustín, making it coincide with the meeting of the Bells of Auroros.
In addition, in this edition the campaign of Passion for Murcia has been extended, placing 20 new bakers, and thus completing the Plaza de la Cruz.
The arrows of Curro Piñana will be at the step of the holders of the brotherhoods of Amparo (Friday of Dolores) and of Charity (Saturday of Passion), while on the Night of the Passion of Good Friday the Bells of the Brotherhood of the Aurora Virgin of the Rosary of Old Javalí, of the Brotherhood of the Virgin Virgin of the Rosary of New Javalí and of the Brotherhood of Our Lady of the Carmen of the Rincón de Seca.
In addition the Official College of Architects hosts the photography exhibition IV edition of Colors of the Passion.
Another of the main novelties is that the Holy Tuesday will process in second place the Step Maria Consuelo of the Afflicted in the Brotherhood of the Health that will be ported entirely by women, from the Church of San Juan de Dios.
As for tourism promotion actions, in this Holy Week 2018 Murcia Tourism has invited an outstanding video blogger from the web 'www.tusdestinos.net, María Jesús Tomé, who will visit Murcia to see the main processions of our Easter.
Responsible for the brotherhoods will collaborate in the visit, accompanying the reporters of 'Your Destinations' in order to provide information on the history, customs and uniqueness of these emblematic processions of Murcia.
This video report aims to promote Holy Week among the Spanish and English speaking public.
Likewise, two 'teasers' (intrigue campaign) of 20 seconds will be developed for the Facebook fanpage of Turismo de Murcia.
The campaign will have a pre-trip promotion as well as during the visit through social networks (Twitter, Facebook and Instagram).
tusdestinos.net also collaborates with a network of independent bloggers that guarantees the virality of the videos published.
Once the videos have been published, the promotion in social networks will continue.
The web tusdestinos.net has an important diffusion among the national and international public with an estimated reach of 75,000 monthly visits and 126,000 page views every month.
In addition, their accounts in social networks are followed by more than 76,000 people and their four YouTube channels get more than 150,000 views per month.
To carry out the planned work, an intense agenda is scheduled in which they will meet the procession on Wednesday, March 28, of 'Los Coloraos', the Procession of Silence that takes place on Thursday the 29th and the well-known procession of the Salzillo on Good Friday.
In addition, Tourism Murcia will also produce the video of Holy Week 2018 'A city with Angel', which will include the main images of the processions that took place in 2017. This video will be promoted in networks social services of Murcia on dates prior to Holy Week.
Finally, and for the third consecutive year, the official tourism application for 'Semana Santa' will be launched, which allows information on the characteristics of the different processional steps to be taken as the procession progresses, all through a state-of-the-art system of positioning that from each step sends the signal to the mobile device.
This application will also offer the programming of all the religious parades, the time of departure, the time of duration and the number of steps that will parade in each procession including photographs of all of them.
The application is available for download at Apple and Android application stores
Source: Ayuntamiento de Murcia
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