Portal de Murcia
www.portaldemurcia.com
Small and medium-sized enterprises (SMEs), when improving the business model, are mainly based on internal aspects related to strategy and innovative activity, while other variables such as competitive pressure or technological turbulence remain in a background.
This has been confirmed by an article published in the journal Digital Policy, Regulation and Governance, which analyzes 338 European SMEs that actively use social networks and the big data technique to innovate in their business model.
The work is part of the conclusions of the European project H2020 ENVISION led by Professor Francisco José Molina Castillo, from the Department of Marketing and Market Research, and which are also part of other researchers from the University of Murcia, Ángel Luis Meroño Cerdán and Carolina López Nicolás from the Department of Business Organization and Finance.
In the European project H2020 ENVISION, qualitative aspects have been combined, through in-depth case studies of the different SMEs, and longitudinal stratified sampling during the years 2016, 2017 and 2018, with the aim of obtaining an overview of the problem and the respective recommendations according to the type of company.
These advances have meant the transfer of technology to different SMEs.
In fact, Francisco José Molina Castillo said that "the results are being very positive to advance knowledge both academic and business."
The great reception of these results by the business world has given rise to Bussines Makeover, an online platform that provides different tools to innovate in the business model (www.businessmakeover.eu).
"Through a decision tree we guide the company with the objective of choosing the tool that best suits their needs," says Molina Castillo.
The expert in business innovation stresses that "the objective of this work is to continue creating tools for all companies in general, since many of them are not aware of the need to innovate in the business model."
"We want to extrapolate the results to other types of companies, whether family-owned or led by women entrepreneurs," concludes the principal investigator.
The project, fruit of the close collaboration with the Delft University of Technology, has been the only one of the University of Murcia funded among the 43 proposals presented in the topic Inso-2 (Business Model Innovation), in the first call of Challenge 6 of the Program H2020.
In addition, it has the collaboration of the Mare Nostrum Family Business Chair of the UMU, of which the three professors are part and directed by Professor Ángel Luis Meroño Cerdán.
In addition, the study has the institutional support of the University of Murcia and the Office of European Projects (OPERUM), as well as various agencies of the Region of Murcia such as the Institute of Development (INFO), the Regional Confederation of Business Organizations of Murcia ( CROEM), the Chamber of Commerce of the Region of Murcia and the Murcian Association of Family Business (Amefmur).
Source: Universidad de Murcia
Privacy policy
- Legal notice
- Cookies