Portal de Murcia
www.portaldemurcia.com
The Councilor for Development, Roque Ortiz, and the manager of Aguas de Murcia, José Albaladejo, presented this morning the new image of the vehicles of Murcia that will allow the incorporation of information and awareness messages.
The new labeling has been focused as a system of mobile billboards where to be able to announce services and messages of important character for the general public.
In this way, the creation of a collection of messages based on the illustration of a pet in the shape of a drop, which allows to move these messages of awareness and information in the first person in a fun, contemporary and very close.
Thus, the collection of 6 different creatives for the whole fleet is conceived with an illustration style of neat and geometric lines that, together with the chromatic restriction, places the focus of attention on the messages themselves.
Aguas de Murcia has a fleet of 98 vehicles of which 23 are ecological (between biogas and electric).
Full fleet marking will be ready by the end of July.
Source: Ayuntamiento de Murcia
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