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The Circular Economy, a demand of the planet (11/07/2019)

Banco Santander and the Chair in CSR of the UCAM have brought together researchers, businessmen and professionals from all over Spain in a Summer Campus held in Calasparra.

It has highlighted the need to implement this economic and productive model, and have analyzed the strategies for its implementation and its relationship with Human Rights and the 2030 Agenda for the fulfillment of the Sustainable Development Goals.

The essential public-private collaboration, the commitment of companies and institutions beyond normative developments, citizen awareness or the essential role of universities were some of the keys that have been analyzed throughout the day.

Microconferences, discussion tables and workshops have been combined with leisure activities and in nature.

Representatives of the different Santander CSR chairs participated in the campus, which highlighted the strategic role of the university in the awareness and implementation of these strategies, both in the students and therefore future professionals, and in terms of offering courses of training, development of research and work documents, etc.

The assistants have given testimony of where they should direct their glance the public administrations and the companies to be able to be socially responsible.

Likewise, the book '9 necessary debates on Social Responsibility', edited by David Lafuente, has been presented, which includes testimonies from academics, politicians, business leaders, communication professionals, associations and interest groups.

Also during the day the Club of Friends of the International Chair of Social Responsibility of the UCAM, made up of more than thirty business and social organizations, a platform for networking and innovation;

the Research Awards and Best TFM of the Network of Santander Chairs of CSR have been delivered, and

During the day the need to bet on a circular economic model was highlighted, thinking about the legacy to the generations that have not yet been born, adding that it must also be applied to people who are outside our environment and health and wellbeing status.

José Luis Mendoza, Director of Institutional Relations of the UCAM, participated in the inauguration;

Sixto Carriedo, coordinator of the Network of Santander Chairs of RSC;

José Vélez, mayor of the City Council of Calasparra and Victor Mesguer, director of the Chair of Corporate Social Responsibility of the UCAM.

Those attending the conference, which had the support of the City of Calasparra and the SUEZ Group, in addition to participating in the training activities, also enjoyed several recreational activities in the natural environment.

Liverur, an exemplary model for experts in circular economics

During its development, the European LIVERUR project was announced, as an example of a circular economy that seeks to modernize small and medium-sized agricultural enterprises, crucial actors in the structure and dynamics of the European Union's rural economy.

Funded by the H2020 program, it is led by the UCAM and has 22 partners, from Spain, Portugal, France, Germany, Italy, Austria, Malta, Greece, Latvia, Turkey, Czech Republic, Tunisia and Slovenia.

The objective is to identify and analyze different approaches to business models, create added value, social cohesion, generate jobs, integration of interest groups, inclusion of actors and business resilience in the face of global markets and the impacts of climate change.

Santander and its commitment to Education

Banco Santander is the only European bank included in the 'Change the World' 2018 ranking of companies that are contributing to improving the world (Fortune magazine) for its positive impact on society, among other things.

His support for the UCAM is part of his commitment to Higher Education, which materializes through Santander Universities and also distinguished as the company that invests the most in Education in the world (Varkey Report / UNESCO / Fortune 500), with 1,200 agreements of collaboration with universities and institutions from more than 20 countries and more than 1,700 million euros for academic initiatives since 2002.

The university, active agent in training in Social Responsibility

The UCAM has shown since its inception a strong social commitment, which has been consolidated with the International Chair of Corporate Social Responsibility.

Through it they are developing research and working closely with numerous companies in the Region and in projects of national and international importance in collaboration with the Royal Spanish Football Federation and the Spanish Olympic Committee.

The Chair will give three postgraduate courses in Social Responsibility next year: the Master's Degree in Social Responsibility (blended and online) and a Master's Degree in Social Responsibility, Labor Relations and People Management.

Source: UCAM

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