Portal de Murcia
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Jacobo Beltrán, Senior Advisor in Grant Thornton, has deciphered in an act with entrepreneurs organized by the UCAM, the importance of digitalization in sporting events, ensuring that the technology revolutionizes the sport from security to the experience of the fan and follower.
Jacobo Beltrán, Senior Advisor of Grant Thornton, firm of professional services of auditing and business consultancy, technology and innovation, with a presence in more than 135 countries, has analyzed the impact that technology is having on the world of sports.
He has done in the conference 'The creation of value for companies through the digitalization of sport', within the cycle 'University and Business Leadership' organized by the Technological Institute of Murcia (ITM) of the UCAM.
The meeting was attended by directors and managers of companies such as Aqualung Spain, Monteloeder, Leverade, Copele, Manys, Amix, Teléfonica, Banco Santander, More Broccoli, 7 Autonomous Television of the Region of Murcia, Equidesa, Proexport, Hac Leadership and Management and Primafrío.
Beltrán has ensured that digitalization processes are revolutionizing sports organizations, as it allows them to analyze their data and generate added value in relations with their sponsors or their followers.
"Digitalisation is advancing by leaps and bounds, today we have Blockchain, a totally innovative technology that allows transactions to be carried out quickly, safely, transparently and without intermediaries, and with this technology a football team can even substitute the traditional membership card for a virtual purse that allows fans to interact with the club, in this way we will better know the specific tastes of the fans and the sponsors will be able to offer products more directly, "he explained.
In fact, the Blockchain or chain of blocks, is having multiple applications in the world of sports, such as ticketing, which allows to end the resale of tickets for its traceability, and provides total transparency, so that the Club can analyze more thoroughly the degree of loyalty of the fans with his team.
The technology, as has been exposed in the day, is also acting as a "factor of integration in sport", in which participation and accessibility have been improved, but also "in other new forms of competition very popular in all the world, such as eSports, that allow millions of people to participate and compete, including people with disabilities.
On the other hand, the ITM executive director, César Nicolás, has assured that this cycle of meetings between the University and the company intends to reduce the distance between the two.
"We work to strengthen this relationship, the UCAM is committed to the contribution of knowledge and technology to the world of sports."
In this meeting, the Catholic University has exposed its lines of research in the sport, before the invited companies with the objective is to transfer to the company the knowledge generated in the University.
Are the Research Groups ARETÉ, GISAFFCOM, UKEIM, Sports Performance and Physical Conditioning and the Neuroscience Research Group of the human movement.
Source: UCAM
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