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A talk at the University of Murcia analyzes the business strategies of fashion companies made in Spain (21/11/2018)

The University of Murcia organizes this Thursday, November 22, a talk entitled 'Spanish fashion without made in Spain', which will take place in the E414 room of the Faculty of Economics and Business, at 12 o'clock.

The presentation will be borne by José Antonio Miranda, professor at the University of Alicante.

It will analyze the recent international expansion of Spanish fashion companies that, in the course of less than 20 years, have gone from being virtually unknown outside our borders to being present in the main shopping streets around the world.

During the conference will analyze the strategies followed by these companies to compensate for the weakness of the label made in Spain in the world of international fashion, and why the success of these companies has not led to a substantial strengthening of the image of Spain in the sector.?

Source: Universidad de Murcia

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