Portal de Murcia
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The Hall of Degrees of the Faculty of Communication and Documentation welcomes this afternoon, from 6 pm, the presentation of the `Global Trends Study 'by Clotilde Pérez, Professor of Advertising at the University of Sao Paulo.
Clotilde Pérez is director of the Advertising and Propaganda Department of the ECA (School of Communication and Arts) of the University of Sao Paulo, the first university in the Shanghai ranking of Latin America.
He directs CasaSemio, the research institute that elaborates, every two years, the `World Trend Study'.
The conference will also include the participation of Pedro Hellín, dean of the Faculty of Communication and Documentation, who is part of the group of researchers of this project.
During the talk there will be an analysis of the main social trends of consumption that currently exist, as well as communication strategies associated with these trends.
Source: Universidad de Murcia
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